sponsorship

Why Adam?

Fresh off clinching the 2025 TCR UK Championship title, Adam Shepherd has proven himself as one of the most clinical and consistent drivers in touring car racing. With 16 career wins and a reputation for technical excellence, Adam is now stepping onto the international stage for the 2026 TCR Europe season. This is more than a sponsorship; it’s an invitation to be part of a winning legacy.

#17,-#MonlauTCR-17-min

BY THE NUMBERS

2025 TCR UK CHAMPION
16 CAREER VICTORIES
32 CAREER PODIUMS
5-TIME CHAMPIONSHIP WINNER(Tegiwa Type R, Civic Cup)

Why Sponsor Motorsport?

  • Global Brand Exposure: TCR Europe is broadcast to millions of viewers worldwide, offering massive logo visibility on the car, race suit, and paddock.
  • Exclusive Hospitality: Treat your clients and stakeholders to a VIP experience at iconic circuits like Spa-Francorchamps, Monza, and Barcelona.
  • Content & Marketing: Adam is a highly marketable athlete. Use high-quality photo/video assets from race weekends for your brand’s social media and ad campaigns.
  • B2B Networking: Access a paddock full of industry leaders and fellow corporate partners
#17, #28, #246, #Equipo, #MonlauTCR
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Partnership Tiers

  • Title Partner: Prime branding on the car (hood/sides), helmet, and race suit. Full digital integration and “presented by” status.
  • Associate Partner: Branding on specific car panels, social media mentions, and paddock access.
  • Technical Partner: For brands providing equipment, lubricants, or services.

The 2026 European Campaign

After a dominant 2025 season securing the TCR UK Title, Adam Shepherd is taking his engineering-led precision to the TCR Europe Touring Car Series. Joining the championship-winning Monlau Motorsport team, Adam will represent the UK as he battles for the European title across six of the world’s most iconic circuits.

Round Date Circuit Country
01 20–22 March Mugello Circuit Italy
02 15–17 May Spa-Francorchamps Belgium
03 05–07 June Circuit Paul Ricard France
04 03–05 July Hungaroring Hungary
05 25–27 Sept Autodromo Nazionale Monza Italy
06 23–25 Oct Circuit de Barcelona-Catalunya Spain

2025 (The Foundation):

Clinched the TCR UK Championship with 8 race wins and 6 pole positions. Proven machinery knowledge of the Cupra Leon VZ TCR.

Nov 2025 (The Proof):

Debut with Monlau Motorsport at TCR Spain (Barcelona). Secured a victory in his first-ever weekend with the team.

2026 (The Mission):

Full-season assault on TCR Europe. Aiming for the title with the team that won the 2024 and 2025 championships.